my name is fernanda and I am a product manager based in berlin.


I help companies to develop, operate and scale their online presence and e-commerces offering my skills for DIGITAL product implementation, testing, User experience and platform growth. 


I ALSO have experience with subscription business models and internationalization.

WHO AM I

Born and raised in Brazil, I have been living in Europe for a decade. Since 2019, I offer my skills as freelancer helping companies develop, test, implement, improve and localize their digital products. I have experience working close to developers, coordinating front- and backend updates, managing backlog and inputs from different stakeholders.

After 10+ years working for media outlets, I made a career transition into tech. Throughout my vast experience working as journalist (reporter, editor and news coordinator), I joined the coverage of big events, such as the Fifa World Cup, a presidential impeachment and two national elections. I also wrote a book about the future of Journalism in the Digital Age during my time as German Chancellor fellow.

I speak English, German and Spanish, as well as Portuguese.

WHAT I CAN DO

 <> <> DIGITAL PRODUCT <> <> PROJECT MANAGEMENT <> <> E-COMMERCE <> <> LOCALIZATION <> <> QA TESTING <> <> CONTENT <> <> USER EXPERIENCE <> <>

BRANDS I HAVE BEEN WORKING WITH